Microsoft is working with top-tier, media-focused industry partners to deliver and extend Interactive Media Manager (IMM). The end result is a tailored, enterprise solution that helps reduce operational costs and helps companies to respond quickly to new business opportunities. With an open, standards-based architecture, Microsofts Interactive Media Manager solution provides a highly extensible, highly scalable platform that supports custom development on top of existing investments.

Medway can be used to provide tight integration for transference of edit decision lists (EDLs) and fast media file transfers between IMMs SilverLight-Based Rough-Cut Editor and Avid editing systems.