Medway allows Avid Interplay customers to drag and drop clips into an outbox. These clips are transferred to Final Cut Pro with file formats being converted on the fly, and dropped into the appropriate Final Cut Pro project. When editing is complete, finished sequences are exported directly from Final Cut Pro into a corresponding inbox folder in Interplay. Medway allows metadata attached to the media to be processed throughout the workflow without creating interim files, making workflows highly efficient.
"The integration of Medway into the Avid Interplay and Final Cut Pro workflow allows users to effortlessly pass media between two of the most widely used production environments," said Peter Davies, Commercial Director, Marquis Broadcast. "This makes significant improvements to many creative media processes by freeing up the workflow. The result is increased productivity and more opportunity for creativity."
The integration also supports HD workflows, including HD transcoding and enhanced native support for a range of HD formats, making it easier than ever before for broadcasters and content producers to migrate their workflows from SD to HD processes.
"Avid is pleased to see the increasing acceptance of our Interplay systems across several facets of broadcast and post production facilities, especially when customers are integrating third party tools such as Final Cut Pro," said Sam Bogoch, director of infrastructure solutions for Avid. "By continuing to open our solutions, we are giving customers the opportunity to leverage existing investments and simplify their Avid workflows."